Get to know | Meta Design Co

The Market Folk: Get to know Meta Design Co

Tell us a little bit about Meta Design Co:

Meta Design Co’s ethos is slow handmade clothing over fast fashion. My work is small scale, with all cutting, sewing and finishing done by me and, from time to time, two local sewers when needed.... it’s all made in Brisbane though! I offer predominantly women’s clothes but sometimes have a small selection of young children’s clothes and cushions on offer. I don’t design the fabrics myself but spend a lot of time sourcing quality fabrics to compliment my simple, comfortable designs. Taking into account both environmental and wearability considerations, I prefer using natural fibres over fabrics made using petrochemicals. (Image above: storiesbyash)

What is your creative background?

In honesty I don’t have any formal training in any creative industries, I actually studied anthropology and worked in this field prior to setting up Meta Design Co. I learnt to sew when I was young, mainly via my mum and home economics at school, and sewed a little over the years. I’ve always loved clothes and fabrics, particularly bright colourful prints, and started sewing again a few years back for relaxation.... which very organically grew into a small business.

How did Meta Design Co come to be?

Coming up with a business name was taking a long time, nothing seemed to gel. Then I was down in Melbourne visiting family and we’d been tossing names around over a dinner and a few wines but hadn’t come up with anything that wasn’t already being used. When I went to bed that night I was goggling various words and names, wanting something that reflected the notion of community and engagement, and came across a site that suggested ‘meta’ was an old greek word encompassing the concept of community. Yay I thought, Meta Design Co, it is. Thing is, I’ve never been able to find that information again!!

What inspires you and your work?

Bright bold prints, simple but stylish design and Japanese design aesthetics.

Is Meta Design Co your side project or is it your full time job?

It’s my (very) full time business!

Tell us about your work space?

I’m very lucky to have a studio space, with its own entrance, which takes up the whole underneath of my house. My garage holds all my market and spare equipment, I have a room with my industrial machine, stock and fabric rolls and another work room with all my haberdashery, cutting table, overlocker and domestic machines, more storage and changeroom. This space was a game changer for my business as customers can now come directly to me and I can offer a more personal experience.

Any advice for creatives just starting out?

Be weary of over investing, really test your product in the market first and let your business grow organically. Trust your instincts and listen to your customers - without customers your business is nothing, so provide excellent service as well as great products. Have integrity in your business dealings.

What is your favourite product from your range?

Without a doubt it’s my tunic! Versatile, easy to wear in any season (great layered with boots in winter), extremely comfortable and lends itself to lots of different fabrics.

Favourite Book, Band or Podcast right now?

I’m currently having a Brisbane nostalgia trip listening to Powderfinger’s ‘Internationalist’.

Favourite way to unwind?

Definitely watching a great movie with a glass of red wine.

What does 2020 look like for Meta Design Co?

If the start of the year is any indication, busy, busy, busy, fun, creative and supportive. New fabrics, new designs and hopefully a better online shopping capability!

Good news!

You can Shop Meta Design Co at Gasworks Market 14th Feb and 13th March:


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