Tell us a little bit about Upstart Active?
Upstart Active is a lifestyle brand dedicated to strong, beautiful girls everywhere.
Our brand mission is simple; to offer a unique range of girls’ active wear to inspire and empower. Our fashionable, sporty aesthetic provides comfortable, practical sports apparel in premium fabrics to stand the test of time. Functional mix and match pieces curated in fun prints and bold colours allow girls to dress on their own terms.
What is your creative background?
I actually don’t consider myself to be creative ….. although people continue to tell me that’s not the case (really?). Coming from a finance background I guess I find it difficult to quantify creative skills but really we are all creative in our own ways.
How did Upstart Active come to be?
Upstart Active was an easy business name choice! When we think of the word upstart, generally we think of a young person, a mover and shaker, a go-getter, a player. Upstart girls push the boundaries and are always up for a challenge.
What inspires you and your work?
My 10 year old daughter Jorja is my muse. She is very active and loves netball, hockey, hip hop, ballet, tap dancing, athletics, touch footy, swimming …. list goes on. We found it difficult to find cute active wear for tweens and teens which was good quality, age appropriate and comfortable so decided to create just that! Jorja keeps me on my toes and definitely provides unlimited inspiration!
Is Upstart your side project or is it your full time job?
Upstart is my “full time” work …. along with being mum to three busy kids.
Tell us about your work space?
I work from home amongst the mayhem …. or on the fly, from the kitchen, in the car.
Any advice for creatives just starting out?
Just make a start, nothing is perfect … so don’t overthink.
What is your favourite product from your range?
The Ruffle Crop. If you ask a 10 year old it’s a difficult choice but probably the Floral Ruched Leggings or the Scoop Shorts.
Favourite Book, Band or Podcast right now?
While we are all isolating at home I have raided our books shelves and am currently reading a classic …. Wuthering Heights by Emily Bronte.
Podcast – mmmm right now with kids learning from home it’s The Squiz Kids
Favourite way to unwind?
Spending time with family – walking the dog or playing a “friendly” game of backyard cricket or touch …. or playing board games or watching a movie. I also love catching up with friends for lunch or coffee.
What does 2020 look like for Upstart Active?
As soon as it’s safe, we can’t wait to get our Upstart activewear on and get back to enjoying the outdoor lifestyle we know and love and all desperately miss right now. Of course, also working on some cool new designs and prints for a brand new collection.
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