The Market Folk: Get to know Oddish
Tell us a little bit about Oddish
Oddish is a slow fashion and jewellery label, based on the Sunshine Coast. I want to empower women to use style as their voice so we can collectively become more informed about what we wear. It’s important to me that every aspect of my label has consideration for the environment, the workers who made it and the future of the piece when it reaches your wardrobe.
What is your creative background?
I identify most with being an artist – more specifically I’m a silversmith, graphic designer, fashion designer and feel most comfortable with a pencil or paintbrush in my hand though that is more often replaced with a computer mouse or soldering torch!
How did Oddish come to be?
Oddish came about because the materials I source are a little unexpected and well, I always felt I was a bit odd. I wanted to reclaim the word odd, rinse off any negativity and put a creative spin on it.
What inspires you and your work?
I am constantly absorbing inspiration from interior design (anything from mid-century modern to the traditional Japanese tea house), contemporary and fine art (I’m really drawn to the romance of art deco and art nouveau) as well as fashion photography and graphic design aesthetics.
Is Oddish your side project or is it your full time job?
Oddish is my side hustle at the moment. I share my time between my part-time job working for a local not-for-profit, as well as freelance clients and Oddish every chance I get. If I could spend my days dedicated to my business, I’d be one very happy lady. Life goals :)
Tell us about your work space
I am so grateful that my work and home space are one in the same. Juggling different creative practices means I need to be able to flick between each easily, and let’s face it, I can be a bit of a home body when I get focused on a project. My jewellery workshop is a dedicated space under my house which means I can feel the breeze and hear the birds but comes with its fair share of challenges trying to work into the night. When designing, I prefer to sit in the sun on the balcony or at my desk which has a beautiful natural light and looks out to a large gum tree the kookaburras like to sit in.
Any advice for creatives just starting out?
Just start. Nothing is going to be perfect, nor will it ever be. Don’t let your self-doubt hold you back from giving it a go.
What is your favourite product from your range?
The Lola Wrap Skirt is one of those pieces that can carry you through the seasons effortlessly. The high waist and generous wrap style mean you can move comfortably and is adjustable for different body shapes. I love to pair it with sneakers and a denim jacket for the daytime adventures, or statement earrings and a pair of wedges when heading out at night. Plus, every gal needs pockets!
Favourite Book, Band or Podcast right now?
I’ve been really loving the artist Raveena. Her soulful tunes are so calming and fits my home studio vibes. Anytime I listen to her I feel instantly uplifted.
Favourite way to unwind?
Sitting on my balcony with my partner, a good book (or a cheese platter and wine!) and our dog curled up at our feet.
What does 2020 look like for Oddish
As we all work through the weirdness of this year, I intend for Oddish to come out the other side with a new wave of energy. This year is all about creativity, collaborations, experimentation, and connection.
I’ve taken this time to reconnect with the reason why I started the label and how this connects with our home ritual. In response, I’ve created a free Oddish Guide to Unboring Your Laundry to integrate some joy & intention behind one of the most mindless of homely tasks. Ultimately I want to generate a conversation around our weekly ritual and lessen the impact on our health and the planet. The guide has been beautifully illustrated by local artist Emily McDuff and I am so grateful to have worked with her, it’s really brought the project to life. I’m so excited to share it and see what the rest of the year brings.