boring* the label
Born from not being satisfied with the usual, boring* was conceived on the art soaked cobblestone streets and alleyways of valparaiso, chile. it was here, surrounded by heady artistic expression and tight knit creative community that decisions were made, and changes needed.
When the freedom of open ended travel married with a yearning to express creatively, it was the adoration for bold textiles and wearables that stood in our sights. today, boring* commits to designing and creating forward concepts that challenge the name…
ast / kjt"